We all have a very visceral reaction to commercialism in sports. To put it more plainly… a lot of us f’in hate it. We’re all sick of Corporate Name Ballpark and Financial Institution Stadium. But it’s here to stay… and it’s getting worse. The Celtics are shopping their SEASON around… looking for “presenting sponsors”
The deal, should one come, would be more costly for the company that gets involved than any other Celtics sponsorship. The sponsor’s logo would be splashed on everything from game tickets to Celtics’ e-mails and letterhead. The team won’t disclose how much it is seeking from a season sponsor but said it would likely cost in the millions.
Is it annoying? Yes. But this is the world in which we live. And if this is what we need to endure to avoid higher ticket prices, then I’m all for it. The Celtics could be like the Red Sox… and they could try to fleece fans for every cent by raising ticket prices every year… AND sponsoring every aspect of their team.
And here’s the funny thing. In the most capitalistic country in the world… US sports are the last bastion of NON-Commercialism. I mean, take a look at this basketball jersey from the Greek professional team, Panathanaikos. The team’s logo is that little thing on the top right. The biggest thing on the jersey is the Nokia logo. That’s how it is all over the world. English Premier League soccer might be the biggest, most well known league in the world… and their jerseys are all billboards (like this one, or this one… Hell… even the LEAGUE is sponsored). The point is… I know a lot of people are going to be outraged over the Celtics selling a season sponsorship. But we shouldn’t be. Have the Patriots been cheapened at all because their stadium is sponsored? Did anyone notice that when the Red Sox played the White Sox in Chicago, their games started at 7:11 because Seven11 sponsored the start time?
If someone wants to pay to sponsor the C’s season… then go for it. As long as the money from those sponsorships means regular people aren’t further priced out of NBA games, then I’m happy. If these sponsorships are followed with ticket price increases, the these owners need to be bashed unmercifully.
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