Oh Goody… More Rampant Commercialism

I’ll be happy to watch NBA players play H-O-R-S-E.

I don’t know how I feel about them playing G-E-I-C-O.

Sports are often made for TV. And TV is made for advertisers.

So it shouldn’t surprise — especially as all sports are scrambling to find new places to hang “for sale” signs given the current economy — that the NBA’s first H-O-R-S-E contest won’t use those letters.

As that contest joins dunking and three-point shooting contests as part of TNT’s NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who’ll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event’s unavoidable sponsor. (Suggestion: The winner then takes on the famous ad lizard to really drive home the brand awareness.)

I don’t know why this irks me, but it does.  Everything is exactly the same except the letters… but it just feels so dirty.   Kinda like my weekends at the truck stop along I-495

13 Responses

  1. Reds Army you are not the only one. This is wrong. They can have a sponsor for the game like they alway have to have during any game but to change the name of the game to Geico. That is extremely disturbing to me as well.

  2. John will this change your mind if the game is named J – B – E – A – M a line of Jim Beam girls standing there on court side. After all its a business.

  3. Pistol Pete vs. Ice Man in a game of Horse

  4. Fsantos… that would make me feel better. What I really want to see them play is
    H-A-F-F-E-N-R-A-F-F-E-R
    P-R-I-V-A-T-E
    S-T-O-C-K

    This way I can get absolutely shitty by the end of the game.

  5. Ahhhh…Private Stock…the memories…9 high school kids, mom’s station wagon and a 40 ouncer in everybodies hand…1989 was a good year.

    Go Haffenraffer

  6. I’m embarrassed for the NBA and David Stern.

  7. I am disgusted as well guys, but lets be real…

    TD Banknorth Garden?

    Staples Center?

    Its not 1989 anymore…but Private Stock still tastes like piss…at least some things don’t change…

    Go Lakers

  8. this pic of paul is hilarious, saint Paul? nice to know someone is watching over the c’s lol

    http://www.realgm.com/boards/viewtopic.php?t=878466

  9. C-I-D-E-R-J-A-C-K.

  10. S-T-E-R-N-S-A-D-O-U-C-H-E

  11. Dude, I’ve never lost a game of g-e-i-c-o. I should be invited.

  12. I hope the Cavemen guys are in the contest w/ NBA sharpshooters. That would be classic.

    It’s genius marketing during an exhibition weekend. Relax guys.

  13. It’s getting bad with the sponsor stuff. Like the whosyourdaddy.comAlamoRentACarPapaGinos.netBowl, and the freakin’ ToyotaHalftime show, goddamn HyundaiPre-Game show and the f’in BuickPostGame show. Bunch of crap..

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